Long story short, at some point Jeff (Bezos) mentions that he thinks the real key in discovery is matching technology with human stylists.
How many times have you tried to find something unique or special for yourself or someone you care about? What we wanted to create was an easy to use system to find products from unique shops across the internet. Shops that ideally are small and don't receive as much exposure but that carry brands that are made in the USA or made locally to their region.