2. Picking the perfect name

Previous Part - 1. Discovering that special gift

When picking a name our goal was to come up with something catchy, short, playful, and memorable. Of course most of the good names were already taken

all - as much as possible, spoke in all seriousness

Merriam Webster

In Greek etymology boutique refers to “storage,” and in English it used to mean “apothecary” while in French it first meant a “shop” before developing into its current form “boutique,” meaning specifically a “clothes shop.”

Vänskä, Annamari, and Hazel Clark. Fashion Curating: Critical Practice in the Museum and Beyond. Bloomsbury Academic, 2018.

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