1. Discovering that special gift

Long story short, at some point Jeff (Bezos) mentions that he thinks the real key in discovery is matching technology with human stylists.

Jason Del Rey Interview with Stitch Fix CEO Katrina Lake | Code 2018

How many times have you tried to find something unique or special for yourself or someone you care about?

How many times have you been burned by Etsy or by Amazon with false listings or fake review.

What we wanted to create was an easy to use system to find products from unique shops across the world.

Shops that ideally are small and don't receive as much exposure but that carry brands that are high quality and local to the region the store is from.

Next Part - 2. Picking the perfect name